By Stephen Siff
Now synonymous with Sixties counterculture, LSD really entered the yank attention through the mainstream. Time and Life, messengers of lumpen-American respectability, trumpeted its grand arrival in a postwar panorama scoured of fascinating descriptions of drug use whereas retailers around the media panorama piggybacked on their insurance with tales by means of turns sensationalized and glowing.
Acid Hype bargains the untold story of LSD's wild trip from Brylcreem and Ivory cleaning soap to incense and peppermints. As Stephen Siff exhibits, the early awareness lavished at the drug through the scoop media glorified its use in remedies for psychological sickness but in addition its prestige as a mystical--yet legitimate--gateway to exploring the subconscious brain. Siff's background takes readers to the guts of ways well known media hyped psychedelic medicines in a regularly transferring criminal and social surroundings, generating an tricky courting among medicinal drugs and media event that got here to outline modern popular culture. It additionally strains how the breathless assurance of LSD gave method to a textbook ethical panic, remodeling yesterday's subtle seeker of truths into an acid casualty splayed out past the perimeter of well mannered society.
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Additional resources for Acid Hype: American News Media and the Psychedelic Experience
Movie audiences reacted sympathetically to Mitchum’s arrest, which seemed to burnish his rebel persona, and his career quickly rebounded. Leeds was less fortunate. Upon release from jail in 1949, she accepted an offer from an exploitation filmmaker to make a low-budget movie capitalizing on the publicity around the Mitchum arrest. The Wild Weed, also exhibited as She Shoulda Said No, told the story of an orphaned chorus girl whose experimentation with marijuana causes a brother to commit suicide and leads to her own arrest for drug peddling.
He quickly established himself as, in his words, the “world’s greatest living expert on the international narcotic traffic,”48 and he strategically used his position to influence the media agenda. On the one hand, he spoke forcefully on the drug issue, provided a file of cherry-picked antidrug anecdotes to news organizations, penned magazine articles, and even participated in commercial films starring his agency. On the other hand, he brought pressure to squelch research and reports that threatened to introduce contrary views and used the resources of his small agency to keep depictions of drug use off of television and the big screen.
Newspaper reports on the latter murder and subsequent investigation alleged that Taylor was killed by drug dealers associated with his friend and rumored lover, the silent-screen bad girl Mabel Normand, who had a long-standing affinity for cocaine. 20 To forestall greater regulation, studio executives tapped Will H. S. postmaster general and former campaign manager for President Warren G. Harding, to head up a new trade association, the Motion Picture Producers and Distributors of America, responsible for creating a set of standards for the movies its members would distribute.
Acid Hype: American News Media and the Psychedelic Experience by Stephen Siff