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Review: The all-new Adweek beneficial properties information and data for advertising and marketing, media and ads pros that you simply can’t locate anyplace else. each one factor contains profiles and interviews with best newsmakers, opinions of sizzling advert campaigns, the newest traits in print, electronic and ads and lots more and plenty more.

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Extra info for Adweek (23 May 2016)

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At the same time, GE has become a potent media force, producing a range of innovative messaging across multiple platforms. Recent examples include its “Unimpossible Missions” web films, showcasing cool science and the company’s cuttingedge technology, and amusing recruitment ads about a millennial software developer MAY 23, 2016 | ADWEEK Our list would’ve been shorter. *VUNYH[\SH[PVUZ (UUL VU ILPUN UHTLK [V (K^LLR»Z 7V^LY 3PZ[ @V\Y PUÅ\LUJL VU ZVJPHS Q\Z[PJL [OLLU]PYVUTLU[V\YLJVUVT`HUK)HURVM(TLYPJHWVZP[P]LS`HɈLJ[ZV\Y^VYSK T H E P O W E R L I ST 97 ARIANNA HUFFINGTON H U F F I N G T O N : P E T E R YA N G The Huffington Post Adweek’s Brand Visionary for 2015, her site reshaped the media landscape—and won a Pulitzer Prize along the way.

Is such and such a client going to fire you? Is a valuable partner going to quit? Will you make a hash of the new business presentation on Thursday? Make it fun to work in your agency. When people aren’t having any fun, they don’t produce good advertising. Kill grimness with laughter. Encourage exuberance. Get rid of sad dogs who spread gloom. What kind of paragons are the men and women who run successful agencies? My observation has been that they are enthusiasts. They are intellectually honest.

Heekin III congratulates our fearless leader and our clients. Adweek knows power when they see it. 2 billion in global ad dollars spent through the organization last year. 8 billion Employees: 3,420 The force is strong with this one— again. Dubbed the “Darth Vader” of telecommunications in the 1980s and ‘90s, Malone, 75, is back with a vengeance, having brokered the deal to create the nation’s No. 2 broadband company and third-largest video provider by merging Charter Communications (where he is the top shareholder) with Time Warner Cable and Bright House Networks.

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Adweek (23 May 2016)

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