Analyzing Social Media Networks with Node: XL. Insights from - download pdf or read online

By Derek L. Hansen, Ben Shneiderman and Marc A. Smith (Auth.)

ISBN-10: 0123822297

ISBN-13: 9780123822291

Businesses, marketers, contributors, and govt enterprises alike want to social community research (SNA) instruments for perception into traits, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It presents fast graphical illustration of relationships of complicated networked facts. however it is going extra than different SNA instruments -- NodeXL used to be built through a multidisciplinary staff of specialists that collect info reports, machine technology, sociology, human-computer interplay, and over twenty years of visible analytic concept and data visualization right into a uncomplicated software somebody can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their software within the actual world.

In Analyzing Social Media Networks with NodeXL, participants of the NodeXL improvement crew as much as offer readers with an intensive and useful advisor for utilizing the software whereas additionally explaining the advance at the back of every one function. mixing the theoretical with the sensible, this ebook applies particular SNA directions on to NodeXL, however the thought in the back of the implementation could be utilized to any SNA.

To study extra approximately examining Social Media Networks and NodeXL, stopover at the companion site at www.mkp.com/nodexl

*Walks you thru NodeXL, whereas explaining the idea and improvement in the back of each one step, delivering takeaways that could practice to any SNA

*Demonstrates how visible analytics study may be utilized to SNA instruments for the mass industry

*Includes case stories from researchers who use NodeXL on well known networks like e mail, fb, Twitter, and wikis

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Extra info for Analyzing Social Media Networks with Node: XL. Insights from a Connected World

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1). Directed edges may be reciprocated or not. If I sent you a message you may send one back in return, or not. An undirected edge (also known as a symmetric edge) simply exists between two people or things: a couple is married, two Facebook users are friends, or two people are members of the same organization. No origin or destination is clear in these mutual relationships. They cannot exist unless they are reciprocated. Undirected edges are represented on a graph as a line connecting two vertices with no arrows.

Earlier examples like Friendster established the basic outlines of the social network feature set in which users “friend” other users, enabling them to share content and receive updates about each others’ activity. Social and Dating Services such as Facebook and MySpace have come to dominate social networking services, even though they are just a few years old. With 400 million users in 2010, many of whom are regularly active, Facebook contains one of the largest machine readable “social graphs” on earth.

18] B. Noveck, Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful, Brookings Institution Press, Washington, DC, 2009. [19] K. Ling, G. Beenen, P. Ludford, X. Wang, K. Chang, X. , Using social psychology to motivate contributions to online 29 communities, J. of Computer-Mediated Commun. 10 (4) (2005) article 10. J. Fogg, Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann, San Francisco, CA, 2002. [21] J.

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Analyzing Social Media Networks with Node: XL. Insights from a Connected World by Derek L. Hansen, Ben Shneiderman and Marc A. Smith (Auth.)


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